“Motive Marketing, which promoted The Passion of the Christ to a $370.6 million box office take last year, sold Wardrobe directly to churches. That spadework almost certainly ensures a big opening weekend.”
Category Archives: The Chronicles of Narnia: Lion
“Narnia Beats King Kong!”
– MonstersandCritics.com
“Narnia Roars into #1 at the Box Office”
– Movieweb.com
“Narnia Roars to #1 on DVD Sales Charts”
– Hollywood Reporter
In a marketing campaign built on the lessons of The Passion of the Christ, Narnia has also been skillfully sold to the Christian audience, much of it orchestrated by Motive Entertainment.
Disney, along with other studios, has often courted the so-called faith community when the appropriate movie comes along… But since The Passion, such wooing has become a science. For that reason, Disney and Walden have hired Motive Marketing, the company that oversaw The Passion’s outreach program.
Disney, along with other studios, has often courted the so-called faith community when the appropriate movie comes along… But since The Passion, such wooing has become a science. For that reason, Disney and Walden have hired Motive Marketing, the company that oversaw The Passion’s outreach program.