Motive has been highly successful at engaging targeted consumer groups with its unique method of cause-based marketing.

Target Audiences

44,800,000 Hispanics

(largest minority – 14.7% of US population)

76,043,902 professional baseball fans

(at 2,420 games in 2007 – #1 Sport for attendance)

2,700,000
Little League players and coaches

3,200,000 Boy Scouts

2,800,000 million Girl Scouts

2,000,000
adult Scout volunteers

4,000,000 kids & 210,000 volunteers in Boys & Girls Clubs

 

220,000
youth and adults in Big Brothers/Sisters

6,800,000 million National 4-H Club members

20,900,000 YMCA/YWCA members

910,000
kids in daycare

10,000
school teachers and coaches

64,000
members of the American Library Association

77,000
members of the National Council of Teachers of English

200,000
members of the International Reading Association

2,700,000
members of the National Education Association

150,000 teachers

4,500,000 million students through Scholastic

200,000 teachers

7,600,000 students National Catholic Education Association

In addition to reaching the enormous “faith and family” market, Motive has built databases and relationships with leaders and consumers in a variety of other niche markets, including:

  • Hispanic

  • Seniors

  • Education

  • Political

  • African-American

  • Sports

  • Youth