Motive has been highly successful at engaging targeted consumer groups with its unique method of cause-based marketing.
Target Audiences
44,800,000 Hispanics
(largest minority – 14.7% of US population)
76,043,902 professional baseball fans
(at 2,420 games in 2007 – #1 Sport for attendance)
2,700,000
Little League players and coaches
3,200,000 Boy Scouts
2,800,000 million Girl Scouts
2,000,000
adult Scout volunteers
4,000,000 kids & 210,000 volunteers in Boys & Girls Clubs
220,000
youth and adults in Big Brothers/Sisters
6,800,000 million National 4-H Club members
20,900,000 YMCA/YWCA members
910,000
kids in daycare
10,000
school teachers and coaches
64,000
members of the American Library Association
77,000
members of the National Council of Teachers of English
200,000
members of the International Reading Association
2,700,000
members of the National Education Association
150,000 teachers
4,500,000 million students through Scholastic
200,000 teachers
7,600,000 students National Catholic Education Association
In addition to reaching the enormous “faith and family” market, Motive has built databases and relationships with leaders and consumers in a variety of other niche markets, including:
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Hispanic
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Seniors
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Education
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Political
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African-American
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Sports
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Youth