“Passion KA – CHING: Devout auds drive stunning $20 million bow.”
– Daily Variety
“We have never experienced this level of interest in group sales,” said Regal Theaters VP Dick Westerling.
– Variety
“The film succeeded through Gibson’s brilliant marketing strategy.”
– Associated Press
“The Passion is rewriting box-office history.”
Paul Dergarabedian of Exhibitor Relations, in Associated Press
Grossed $612 million in worldwide box office
#1 R-rated film in history
#1 independently distributed film in history
#1 February release in history
#1 5-day per screen average of $41,295