Marketing “Son of God” & Faith-Based Films to the Most Passionate Fanbase on the Planet

By October 29, 2014 Marketing, Press No Comments


It’s vital for key creatives to be members of the faith community, not only because they understand the target audience, but that they’re also trusted by that audience. Unlike other films, where the sole purpose is to entertain, faith-based films are utilized as tools to spread a message. As Downes explains, “The purpose of the art is to inform, inspire, reflect, and model behavior.” To be a success in the market, the film must portray life as it should be, not how it is. Downes says there’s good reason for this. “You’ve got plenty of examples of broken families in Hollywood movies, but very few reflect positive family values, so there’s a huge void.”

son of god mark burnett bibleTo this target audience, purpose trumps all. Paul Lauer, CEO of Motive Entertainment, the company behind the grass roots marketing campaigns for The Passion of the Christ and Son of God concurs. “They only get excited when it’s consistent with their values and beliefs. If it’s not then it doesn’t matter how much money was spent or how good the quality is.”

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