Steve McEveety, Producer of The Passion

“The success of The Passion of the Christ has completely baffled everyone in Hollywood.  Everyone wants to know ‘how did they do it?’ and ‘what was the secret recipe for such success?’ Well, a big part of that answer is you.  You orchestrated a unique and complex marketing strategy that had never been done before.  And it worked, big time.”

– Steve McEveety, Producer of The Passion