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Steve McEveety, Producer of The Passion

By | Client Endorsement, Press | No Comments

“The success of The Passion of the Christ has completely baffled everyone in Hollywood.  Everyone wants to know ‘how did they do it?’ and ‘what was the secret recipe for such success?’ Well, a big part of that answer is you.  You orchestrated a unique and complex marketing strategy that had never been done before.  And it worked, big time.”

– Steve McEveety, Producer of The Passion

By | Press, Secret Life of Bees | No Comments

“… Exceeded expectations to score an estimated $11.1M in its first weekend of play. With the fewest theaters of any new wide pic, the PG-13 film averaged a muscular $6,945 from only 1,591 sites. Bees delivered the third biggest opening in company history for Fox Searchlight.”


Headlines & Stats – The Passion of the Christ

By | Press, The Passion of the Christ | No Comments

Passion KA – CHING: Devout auds drive stunning $20 million bow.”
– Daily Variety

“We have never experienced this level of interest in group sales,” said Regal Theaters VP Dick Westerling.
– Variety

“The film succeeded through Gibson’s brilliant marketing strategy.”
– Associated Press

“The Passion is rewriting box-office history.”
Paul Dergarabedian of Exhibitor Relations, in Associated Press

Grossed $612 million in worldwide box office
#1 R-rated film in history
#1 independently distributed film in history
#1 February release in history
#1 5-day per screen average of $41,295